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Wednesday, June 27


STMicro Hands-On Workshop: Rapid Prototyping with MEMS Sensors and Microcontrollers: A Hands-On Workshop Introducing the ST AlgoBuilder

ST’s AlgoBuilder is a complete Development environment enabling quick prototyping of solution that can be built using MEMS Sensors, microcontroller and software building blocks such as algorithm libraries with user’s own logic.

AlgoBuilder uses a simple graphical design approach (drag and drop, connect, set properties) for quick prototyping of applications for MEMS sensors and STM32 MCUs. 
A wide range of function blocks are available in libraries including motion sensor algorithms, such as, sensor fusion, activity recognition and more. Function blocks can be also created by the user. 

C code is generated from the graphical design and combined with binary libraries and FW template for selected STM32 microcontroller. The output of the application is fully functional FW project which can be compiled and immediately used with one of the NUCLEO board to test its functionality. Unicleo-GUI can be used to visualize, store and playback sensor data and display outputs from running firmware generated by AlgoBuilder. 

The Workshop will walk you through some different examples of prototypes using the AlgoBuilder platform and ST’s development boards.  All participants will receive a FREE STM32L4 Nucleo + X-NUCLEO-IKS01A2 eval boards. All Participants must have a PC running Windows (7 or 10) with administrator privileges and a USB Type-A port to participate.

All Sensors Expo attendees can attend free of charge; must opt in during registration or in the Attendee Resource Center. Space is limited; first-come, first-seated.

avatar for Matteo Fusi

Matteo Fusi

Product Marketing Engineer, STMicroelectronics
Matteo Fusi is a Product Marketing Engineer for Sensors and Actuators for STMicroelectronics and has held this position since 2016. Prior to joining ST, Fusi worked as a Post-Doc associate at the National Research Laboratory, in Agrate Brianza, Italy focused on developing innovative... Read More →
avatar for Mahaveer Jain

Mahaveer Jain

Application Staff Engineer, STMicroelectronics
Mahaveer Jain is an Applications Engineer for STMicroelectronics and has held this position since 2014.Jain began his career in 2009 at CSR Plc, which was later acquired by Qualcomm. He left to join STMicroelectronics in 2014 and has worked on the development of algorithms and applications... Read More →

Wednesday June 27, 2018 10:00am - 1:00pm
Executive Ballroom D


Training Class: AI Development Platforms with Xilinx Adaptable Intelligence

Customers who are building the next generation of automotive, robotic, drone, smart home, and security systems with embedded AI must efficiently manage the ever-changing and new requirements in sensing and computing. Avnet and Xilinx will present and demonstrate the latest adaptable development platforms for AI, sensor fusion, and computer vision. Join us to discover more about how to develop your own unique machine learning platforms using Xilinx adaptable intelligence. 

Specific sessions include: 

  • Autonomous and Perception Trends Driving Sensing and Computing Industries
    Dr. Guillaume Girardin | MEMS & Sensors Analyst, Yole Développement
    Dr. Yohann Tschudi | Software & Market Analyst, Yole Développement
  • Use Case: Pruning Neural Networks
    Dr. Yi Shan | Partner & CTO, Deephi Technology Co. 
  • reVISION Software Stack Deep Dive: OpenCV and Sensor Platforms
    Kamran Khan | Product Manager, Machine Learning and Computer Vision, Xilinx
  • Sensor Fusion for ADAS using Xilinx reVISION Software Stack
    Mario Bergeron | Technical Marketing Engineer, Avnet
    Carl Giroux | Director, Business Development, Phantom Intelligence

All Sensors Expo attendees can attend free of charge; must opt in during registration or in the Attendee Resource Center. Please note: attendees are encouraged to arrive early as there are limited seats available; opting in during registration does not guarantee entry. 

Autonomous and Perception Trends Driving Sensing and Computing IndustriesAutonomous and Perception Trends Driving Sensing and Computing Industries

avatar for Mario Bergeron

Mario Bergeron

Technical Marketing Engineer, Avnet
Mario Bergeron is a Technical Marketing Engineer for Avnet, specializing in video, image and digital signal processing.  Mario has a Bachelors of Science degree in Computer Engineering from Université Laval in Québec City.  He started his career as an ASIC designer, and has since... Read More →
avatar for Dr. Guillaume Girardin

Dr. Guillaume Girardin

MEMS & Sensors Analyst, Yole Développement
Dr. Guillaume Girardin works as a Market & Technology Analyst for MEMS devices and technologies at Yole Développement, the "More than Moore" market research and strategy consulting company. Guillaume holds a Ph.D. In Physics and Nanotechnology from Claude Bernard University Lyon... Read More →
avatar for Carl Giroux

Carl Giroux

Director of Business Development, Phantom Intelligence
Carl Giroux is Director of Business Development for Phantom Intelligence. He has started his career as an electronic designer after getting his diploma in Computer Systems Engineering in 1989. He has worked for different companies during twelve years touching different technologies... Read More →
avatar for Song Han

Song Han

Deephi Technology Co.
Song Han is an assistant professor in the EECS Department of Massachusetts Institute of Technology (MIT). Dr. Han received the Ph.D. degree in Electrical Engineering from Stanford advised by Prof. Bill Dally. Dr. Han's research focuses on energy-efficient deep learning. His work on... Read More →
avatar for Kamran Khan

Kamran Khan

Product Manager, Machine Learning and Computer Vision, Xilinx
Kamran Khan is the Product Manager at Xilinx, where he is responsible for Machine Learning and Computer Vision.  Through his 15 year career at Xilinx, Kamran has built deep technical and industry knowledge, previously holding roles as a Product Application Engineer and Technical... Read More →
avatar for Dr. Yohann Tschudi

Dr. Yohann Tschudi

Software & Market Analyst, Yole Développement
As a Software & Market Analyst, Dr. Yohann Tschudi is a member of the MEMS & Sensors business unit at Yole Développement (Yole). Yohann is daily working with Yole’s analysts to identify, understand and analyze the role of the software parts within any semiconductor products, from... Read More →

Wednesday June 27, 2018 10:00am - 2:00pm
Executive Ballroom E


[Automotive Theater] Auto Startup Review
A handpicked selection of startup companies reveal innovations that are set to shake up the automotive industry. These entrepreneurs will take to the stage to share their visions for the future of the vehicle and mobility. Grilled by our expert panel and moderated by Autotech Council’s Executive Director, Liz Kerton, we put these startups through their paces and leave you to be the judge as to who is most likely to succeed!

avatar for Liz Kerton

Liz Kerton

Executive Director, Autotech Council
Liz Kerton is a technology and telecom marketing expert with a 20-year entrepreneurial history - from retail and wholesale to online and manufacturing. Building on 15 years' experience working with telecom companies, successfully marketing and launching many new services, new product... Read More →

avatar for Jeff Fletcher

Jeff Fletcher

Technology Scout - Autonomous Vehicles, Ford Greenfield Labs
Jeff Fletcher is a technology scout on Ford’s autonomous vehicle research team, where he identifies and evaluates promising new technology related to autonomous vehicles, robotics, and AI. Prior to his current role, he provided technical expertise to Caterpillar Ventures in the... Read More →
avatar for Dominique Freckmann

Dominique Freckmann

Engineering Manager, TE Connectivity
Dr. Dominique Freckmann leads TE Automotive’s Silicon Valley Tech Office whose mission is to support the evolving needs of the local Automotive industry with TE’s highly engineered connector and sensor solutions. Prior to establishing the Silicon Valley Tech Office, Dr. Freckmann... Read More →
avatar for Peter Hauser

Peter Hauser

avatar for Alessandro Levi

Alessandro Levi

CEO & Founder, SemPlus
Alessandro Levi is the CEO and visionary founder of Semplus, an innovative pressure sensor technology company. Based in Silicon Valley, Semplus partners with industrial, automotive and consumer tech companies to enhance the user experience with smart surfaces. Prior to launching Semplus... Read More →
avatar for Kilian von Neumann-Cosel

Kilian von Neumann-Cosel

Director Business Development, Brose
avatar for Dave Tokic

Dave Tokic

VP Marketing & Strategic Partnerships, Algolux
Dave is a marketing and business development executive with over 20 years of experience in the semiconductor and electronic design automation industries. Most recently he served as Senior Director of Worldwide Strategic Partnerships and Alliances for Xilinx, driving solution and services... Read More →
avatar for Hao Xin

Hao Xin

CTO, Lunewave

Wednesday June 27, 2018 12:00pm - 1:00pm
Exhibit Halls 1-3


Innovation in Automotive Sensors
Autotech Council members are the tech scouts and innovation executives from 100 companies across the mobility industry. This month, they are meeting at Sensors Expo to review innovation in the sensors segment and highlight many startups who are on the cutting edge of the automotive industry so that Sensors Expo attendees may also join. This ½-day, executive-format meeting highlights vendors who are leading the segment forward and brings dozens of undiscovered companies to the stage as well with plenty of demos, networking time, business discussions, and an interactive format that promotes relationships between member and non-member companies. To learn more or register, visit http://www.autotechcouncil.com/calendar/?#!#event-8261. 

Wednesday June 27, 2018 1:30pm - 5:00pm
Executive Ballroom G


STMicro Hands-On Workshop: Simplifying Integration of Sensors Data, Using the NFC Enabled Multi-Sensors Node, STEVAL-SMARTAG1
Learn how to simplify the integration of environmental and inertial sensors, NFC Dynamic Tag  connectivity, a low-power microcontroller into your next IoT design using the new STEVAL-SMARTAG1 development kit.
The STEVAL-SMARTAG1 is a sensor node that can sense temperature, humidity, pressure, motion and transmit the data when triggered by an NFC reader. It can be scaled down based on final application requirements. The platform can accelerate the design of applications such as Supply Chain/ Cold Chain monitoring for perishable and valuable goods, asset tracking, Healthcare, Smart Apparel and Smart Packaging and Smart Agriculture among others.
During this session, you will use the STEVAL-SMARTAG1 development kit and the GUI for the ST25R3911B (NFC High Performance Reader/Writer) to configure sensors without a debugger, and without writing code in order to achieve a Fast Prototyping, reduce time to market in a plug a play small system solution. The workshop will walk through using the development kit and platform to reduce the time to market using available HW, SW, GUI and algorithms.
All participants will receive the Free STEVALSMARTAG1 and ST25R3911B-Discovery development kits and related SW. All participants must have a PC running Windows8 or above with administrative privileges and USB Type-A port to participate.

All Sensors Expo attendees can attend free of charge; must opt in during registration or in the Attendee Resource Center. Space is limited; first come, first seated. 

avatar for Dan Merino

Dan Merino

Staff Application Engineer, RFID Product, STMicroelectronics
Dan Merino is a Staff Application Engineer supporting for the RFID products portfolio at STMicroelectronics and has held this position since June of 2016. Merino began his career in 1984 as a Test Technician at Navcom Defense Eelectronics working on Radar Altimeters, Military Communications... Read More →
avatar for John Tran

John Tran

Senior Application Engineer, NFC and RFID Product, STMicroelectronics
John Tran is a Senior Application Engineer for NFC and RFID products of STMicroelectronics and has held this position since 2008. Tran began his career in 1989 working as an application engineer for Orion Instruments, a microcontroller emulator company. In 1994, he joined ST as an... Read More →

Wednesday June 27, 2018 2:00pm - 5:00pm
Executive Ballroom D
Thursday, June 28


IoT Forum Innovation Review on Sensors
IoT Forum members are the tech scouts and innovation executives from dozens of companies across the IoT industry. This month, we meet during Sensors Expo to review innovation in the sensors segment and highlight new technologies being deployed in sensors products, services, and AI. This ½-day, executive-format meeting highlights vendors who are leading the segment forward and brings dozens of undiscovered companies to the stage. To learn more or to register, visit https://www.telecomcouncil.com/events/upcoming-meetings/. 

Thursday June 28, 2018 10:00am - 1:00pm
Executive Ballroom G


The Intel Market and Channel Acceleration Workshop
Intel Market Ready Solutions are changing the landscape for Industrial Internet of Things. This workshop will include 5 sessions that highlight this message across key vertical markets: 
  • Retail
  • Smart Energy
  • Smart Cities
  • RFP Ready Kits – Sensor Ready end to end modular elements and a favorite for System Integrators
  • Intel Solution Alliance
    Intel Sensor Framework
    Solution Directory
    Technology Partnerships

The IoT ushers in the promise of advanced technology capable of streamlining operations, lowering costs, increasing revenue, and transforming the customer experience across many industries. Intel and its ecosystem of partners are delivering on that promise with Intel Market Ready Solutions (Intel IMRS)-scalable, end to end solutions that provide solid business results today and lay the foundation for a more intelligent tomorrow. Learn more here

All Sensors Expo attendees can attend free of charge; must opt in during registration or in the Attendee Resource Center. Limited space available!

avatar for Michael Clay

Michael Clay

Global Lead for Sensors and Connectivity, Intel Corporation
Michael Clay is the global lead for Sensors and Connectivity for Intel Internet Of Things Group in the Market and Channel Acceleration division. In this role Michael is responsible driving new partnerships with Sensor vendors globally that enable use cases across... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Director, Worldwide Product Marketing, Intel Corporation
Dan has been with Intel since 2004, working in the Retail Solutions Division for the past ten years. He brings more than 27 years’ experience helping customers solve business problems with technology solutions. Prior to Intel, Dan held several senior management positions with AT&T... Read More →
avatar for Robert Kamp

Robert Kamp

Senior Director, IOTG (Internet of Things Group) Market & Channels, Intel Corporation
Senior Director, Intel’s IOTG (Internet of Things Group) Market & Channels organization,Vice Chair, Georgia Tech Center for the Development and Application of Internet of Things Technologies (CDAIT) IoT Standards and Management GroupAreas of Expertise: Internet of Things (IoT... Read More →
avatar for Prithpal Khajuria

Prithpal Khajuria

Senior Product Line Manager, IoT Products & Solutions, Intel Corporation
Prithpal Khajuria is a Senior Product Line Manager for IOT Products & Solutions in Industrial & Energy Solutions vertical segments of Internet of Things Group at Intel Corporation. Prithpal Khajuria joined the Internet of Things Group (IOTG) of Intel Corporation as Senior Product... Read More →
avatar for Sajid Khan

Sajid Khan

Director – Smart Cities Strategy & Marketing, Intel Corporation
Sajid is a tech sector stalwart with a broad range of sales and marketing experience. He has held key positions focused on strategic planning, product marketing, business development and sales enablement across a range of technologies. His current role at Intel is focused on Smart... Read More →
avatar for Tudor Panu

Tudor Panu

IoT Software Engineer, Intel Corporation
Tudor Panu is an Intel System Studio Software Architect focused on end-to-end Internet of Things (IoT) solutions and application development. Tudor joined Intel in 2014, working with developer products and kits across sensor libraries, math libraries, computer vision and IoT applications... Read More →

Thursday June 28, 2018 10:00am - 3:00pm
Executive Ballroom D


Securing the IoT and Embedded Systems: A Workshop from Trusted Computing Group

Embedded and IoT systems and networks remain highly vulnerable to attacks, whether malicious or accidental. These attacks result in lost personal and corporate data, legal fines, lost customer trust and lost services – or they can also simply shut down critical infrastructure, from oil and gas pipelines to manufacturing to the financial system. Despite the obvious security concerns, manufacturers worldwide continue churning out unprotected, connected things based on networks that were not intended to handle the security, traffic or things suddenly tied together. What can be done?

With Embedded Computing Design, Trusted Computing Group (TCG) will offer a session to discuss and demonstrate real-world solutions and technologies, based on widely vetted and adopted standards, to secure embedded and IoT systems, networks and data. The session will address the role and implementation of a root of trust, the development of secure software to support a root of trust and how we can embed trust and security into networks. Experts also will demonstrate examples of these technologies and talk about resources and tools to implement them.

All Sensors Expo attendees can attend free of charge; must opt in during registration or in the Attendee Resource Center. Limited space available!

avatar for Josef Kohn

Josef Kohn

Marketing, Infineon
Josef Kohn currently is with Marketing Embedded Security at Infineon Technologies Corp. Americas. He is responsible for Infineon’s Embedded Security business in the Americas with 15 years of experience in TPM and TCG technologies with focus areas in client and server computing... Read More →
avatar for Brandon Lewis

Brandon Lewis

Technology Editor, Embedded Computing Design
Brandon is responsible for Embedded Computing Design’s IoT Design, Automotive Embedded Systems, Security by Design, and Industrial Embedded Systems brands, where he drives content strategy, positioning, and community engagement. He is also Embedded Computing Design’s IoT Insider... Read More →
avatar for Dennis Mattoon

Dennis Mattoon

Principal Software Development Engineer, Microsoft Research
Dennis Mattoon is a Principal Software Development Engineer, Microsoft Research. As one of the founding members of the Security and Privacy Research and Engineering team in MSR, Dennis and his team have spent the last 10 years focused on advancements in trusted computing and system... Read More →
avatar for Lee Wilson

Lee Wilson

Product Development Engineer, Onboard Security
Lee is a Product Development Engineer at OnBoard Security since July of 2015. He is responsible for technical business development of OnBoard Security’s TPM Software Stack (TSS), TrustSentinel 2.0, and their NTRU post-quantum asymmetric cryptography and signing algorithms.Prior... Read More →

Thursday June 28, 2018 1:00pm - 4:30pm
Executive Ballroom E